Meet Hiba Jaroudi, a Lebanese/American conceptual artist, renowned for her digital collage style that overlays black & white photographs with a diverse range of pop art layers. Rooted in a deep belief in the transformative power of art, she seeks to revive culture and evoke nostalgia through her vibrant compositions. Jaroudi’s artistic journey spans art print, large-scale print, space & set design, graphic design, branding, and digital installation.

Early Life:
Born in Beirut amid the turmoil of the Lebanese civil war, Hiba’s childhood was marked by anxiety. Despite the challenges, her artistic talent surfaced early, reflecting themes of family, home, and peace. Graduating in 2000 from the Lebanese American University, she immersed herself in Beirut’s creative world, prioritizing curiosity and discovery.

Early Career:
Transitioning to a Marketing role, Hiba contributed to international projects for brands like L’OREAL, BACARDI, and NESTLE. She then moved to Dubai in 2006, delving into its cosmopolitan culture. Despite challenges, she continued her creative journey with diverse roles in marketing and visual communication.

Transformation:
In 2010, the global economic crisis led her to Apple in the USA, marking a pivotal shift in her professional vision. Disconnected from the Middle East, she felt the absence of tight-knit Arab communities in the West. Driven by her attachment to her roots, she returned in 2014, blending past themes with future projects in Dubai.

Philosophy – “Cultural Manifesto”:
Hiba emphasizes the importance of community and cultural heritage. Through her art, she reconstructs the past, preserving collective memories. Her work serves as a colorful cultural manifestation, passing on knowledge and history to future generations, aiming for positive perceptions of Arab countries.

Artistic Portfolio:
Crossing cultures and countries, Hiba’s art evokes collective memories. She believes in the transformative power of art to change behavior, emphasizing the interconnectedness of people. Her pieces, merging eastern and western styles, resonate globally, integrated into various industries.

Hiba believes in the emotional bridges art builds among people. Nostalgia is the key in her signature style, where memories, traumas, and history unite us. Today, her art spreads worldwide, leaving an indelible mark across diverse mediums and industries.